Those readers of a certain vintage will be saddened to hear that the Dandy will be printed in December 2012 for the last time. The Dandy is going online and ?exciting developments? are in the pipeline according to it?s publishers, DC Thomson.
The stunning fact that stuck in my mind when I heard this news was the drop in circulation from a high of 2 million weekly sales in it?s heyday to a low of 8,000 per week.
Yes, 2,000,000 per week to 8,000.
So if you are worried that Desperate Dan has eaten his last cow pie-fear not but future consumption will be online.
The adventures of Korky the Cat, Bananaman, Beryl the Peril will continue in a digital environment as young readers departed in droves to play computer games on the internet.
If you have ever doubted the importance of the internet and it?s role in changing the way business must be carried on nowadays surely the story of the Dandy is sufficient evidence that all is changed and a ?terrible beauty is being born?.
If you are a small business owner the lesson of the demise of the physical version of the Dandy can only be ignored at your peril.
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